Search Engine Optimization, and what you must know as a Customer

There are numerous Online Marketing companies that promise number one page ranking. How can you be positive that the SEO company you hire will not get your site banned from the likes of Google?

 

A few SEO pointers to remember:

If you are going to hire an SEO (Search Engine Optimization) company, ideally you should use a personal recommendation.

Steer away from companies who guarantee a particular ranking.

If a company promises that you will be ranked number one on Google, Yahoo, or Bing, ask for more information.

Also ask what happens if a company fails to live up to its promise?

Finally ask the company to clearly explain the SEO techniques they will be using in improving your website ranking.

Ask if they are aware of Black Hat techniques.

 

Know their SEO techniques

Hidden text and links – Some SEO companies use hidden keywords and links that provide no value to the user, but are designed to increase search engine rankings. Techniques include adding text that is the exact color as the background, hidden content behind images.

Search engine only content – Using techniques such as redirects and cloaking it is possible to show different content to a search engine than to a real user. This approach is often adopted on sites built using Adobe Flash. However, this breaks Google’s terms of service and could led to you being removed.

Sending automated submissions to Search Engine Portals – Many website owners and SEO companies use software packages that automatically submit their websites to multiple search engines. Read Google’s terms! This will most likely get your site banned.

Duplicating content – Duplicating content will not help in your sites ranking, but end your website from being banned.

Doorway pages – Doorway pages are used solely to assist ranking for specific keywords, and allow visitors flow into the main site. Another way of getting banned from Google.

Keyword stuffing – This refers to the loading a webpage with a string of keywords in an attempt to help a site’s ranking.

Participating in link schemes – Although your site ranking is partially based on who links to you, link exchange programs are still a bad idea. Exchanging links with any and every website with no relevancy will not help ranking but damage it.

 

Why Visualwebz for SEO

I offer a high quality, high ranked website placement by performing extensive research. Visualwebz provides professional search engine optimization services including: keyword analysis search Engine Submission Search Engine Optimization, link building, linking strategies and the design of your site itself.

Why you should use Search Engine Optimization? To put this simply, Search Engine Optimization plays a fundamental role in the ongoing success of any e-business. You have control over what part of your website is indexed.