There are 5 key things you can do in terms of improving ranking:
Article Distribution
Submit article to article directories
Directory Submission
Provide listings, there are thousands of directories out there, both free and paid.
The Press Release
Don’t be afraid! This is a great opportunity to gain website exposure, new service, new product, new employee and the list goes on….
Social Media
Face book, Twitter, yes these do assist in generating traffic.
Link Bait
Most effective method, when people link to you especially when you have clear good content.