Website Design / DEVELOPMENT

Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.

A few factors to remember when including videos on the internet:

- Use Keyword Rich Descriptions and Tags

- Include the word “Video” in your titles because people do search for it.

- Use a link for the very first thing in your descriptions.

- Make sure and utilize your thumbnails.

- use meta data

- use captions and subtitles

- use watermarks

Simplify page layout. Complex layouts don't work well with search engine crawlers.A point to remember is if you can read the page easily, and navigate around the page, then search engine crawlers will too.

It's important to avoid certain activities often referred to as 'black-hat' search engine optimisation techniques, which search engine operators consider to be attempts to manipulate their indexes. Attempting to use any of these techniques will most likely get the site banned by major search engines.

The best way to avoid this is to remember that websites are for visitors rather than for search engines. Things to avoid include:

• websites that automatically redirect visitors to pages


• hidden text on pages (i.e. same color as the background) 


• pages with nothing but keywords and links to other websites


• content intended only for search engines (content that makes no sense)


• links from websites that replicate content belonging to other sites